Startas are a throwback to a time when sneakers, like most things, were made by people who mastered the subtleties of their craft. It still takes one hour— from start to finish—to create each pair of Startas, using only traditional techniques and vintage, manually operated equipment. A craftsperson who took great pride in his or her work made this shoe for you. So, when you get your new pair of Startas, hold them in your hands and look closely. You’ll notice that they display the subtle nuances of a product that was touched by human hands. It brings a smile to our face too.
Renewable Natural Materials
Startas were originally designed for table tennis players with flexibility, grip, and comfort in mind. Natural materials were purposely chosen because they did the job better and simpler. We continue to use premium natural, renewable materials, like canvas and natural gum rubber (yes, the kind of rubber that comes from a tree and not a lab) for our sneakers. Sure, there are cheaper synthetic materials out there, but why mess with a good thing?
A Symbol of Croatia
Startas are made in the same factory in Vukovar, Croatia where they were born almost 40 years ago. Over the years Startas became a cult phenomenon and an iconic symbol of Croatian culture. Startas were more than fashion; they were a way of life. Sadly, during the 1990s much of Vukovar and the Startas factory were destroyed during Croatia’s war of independence. Startas production was put on hold for years until the city and the factory could rebuild. It has taken some time, but Startas are back representing the resilience of Vukovar and the unique culture of Croatia.